Custom Conference Merch
Apptio, an IBM Company, requested a quality, custom apparel piece that their team could wear for a Top Gun themed conference. The apparel was to be unique in order to set them apart on the trade show floor. In two weeks time, we created an aviator-style, bomber jacket complete with custom embroidered patches for team members.
The merch resulted in increased foot traffic to their booth which created opportunities for collaborative discussions around their service offerings.